Integrity Selling® Values and Ethics

Genesis Systems Implements Integrity Selling® Values and Ethics

Genesis Systems adopted and implemented Integrity Selling® in early 2010. Integrity Selling is a perfect fit for Genesis as it maintains the same values and ethics of the Genesis Team.

Selling is identifying and filling the needs that people/companies have and creating value for them.


  1. Selling is a mutual exchange of value.

  2. Selling isn’t something you do to people – it’s something you do for and with them.

  3. Developing trust and rapport precedes any selling activity.

  4. Selling pressure is never exerted by a sales professional. It’s exerted only by people when they perceive they want your products.

  5. Selling techniques give way to values-driven principles.

  6. Truth, respect and honesty provide the basis for a long-term selling success.

  7. Ethics and values contribute more to sales success than do techniques or strategies.

  8. Understanding customers’ wants or needs should precede attempts to sell.

  9. Negotiation is never manipulation. It’s always a strategy to work out problems – when customers want to work them out.

  10. Closing is a victory for both the customers and the sales professional.

Our Vision

Genesis Systems’ management team works to maintain a representative and distribution company that is respected by our suppliers, the envy of competitors, and the beacon for our customers. Customer satisfaction is paramount and customer loyalty is the reward for a job well done. We operate in a professional, disciplined manner. Customers, suppliers, and employees should expect complete honesty and integrity from the owners.

Our Mission

To provide real value to the companies we represent, earning the privilege to be our customer’s preferred supplier and providing a professional and pleasant environment for our employees to work and grow.